Brick-and- mortar retailing in dire need of reinvention. Brand owners finding it harder and harder to sustain historical growth levels. Individual shopper expectations growing faster than many companies can respond. Sounds familiar?
Cédric Guyot, CEO of Virtual Reality at Kantar Consulting, will share how leading companies, in an increasingly shopper-centric world, are adopting a shopper’s point of view to reinvent the retail store, build more effective planograms blending big data and machine learning into a game-like environment, test new products and merchandising solutions with shoppers, and even engage customers in virtual environments for product and package design.
Cédric Guyot is responsible for Kantar Consulting’s Virtual Reality direction, innovation, product and technology strategy, as well as worldwide sales and customer operations. Over the past 15 years, Cédric held several executive positions in software companies serving the retail and consumer goods industry, most recently building the European business of Retail Solutions Inc. When he is not meeting with customers, he spends his time swimming long distances, preferably in cold water.